Ever hear about someone eating something spicy, and once they get the spices down, it makes them start sweating?

Well, the other day I was eating lunch with a friend of mine -- Mexican food -- and immediately after gobbling down some hot salsa, sweat starts pouring down my buddy's face, like he was a fat man in a sauna.

The truth is, sometimes in anticipation of you crossing the finish line on a project you're working on, your mind becomes filled with anxiety and fears -- and suddenly YOU start sweating.

Some of your fears will be real ("What if your project fails?")... and... some of them will simply be perceived ("What will my significant other think of me?" and... ironically, "What if your project fails?").

Steven Pressfield, in his book, The War Of Art, calls these fears, thoughts and worries, "Resistance".

And "sensing" Resistance, is actually a good thing.

See, when you feel resistance slowly creeping its way into the back of your mind, it usually means you're about to do something with explosive potential -- maybe something that will even change your life forever.

Hockey great Wayne Gretsky once said, "You miss 100% of the shots you never take."

So start shooting, and don't be afraid.

My mentor once told me, most of the fears that spend their time preoccupying your thoughts (and wasting your time), have all been created, from the ground up, by you -- inside the walls of your own mind.

So don't let all these silly notions and all that other negative B.S. hold you back.

I know, just as well as you do, that these "bad" thoughts usually start playing themselves over-and-over again in the back of your mind, like some kind of vicious broken tape recorder... usually at the times you LEAST need to hear them.

Don't worry though.

It's just Resistance telling you you're getting a little out of your comfort zone, and that you're on the right track.

So start taking your shots, and don't be so afraid -- even if you are sweating like the fat man in the sauna.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson