Satellite radio still has not caught on in the United States of America. Despite the hundreds of channels XM Satellite Radio and Sirius Satellite Radio offer, there are still two major drawbacks. The first is that someone who would want to buy digital radio equipment will have to pay for an expensive receiver and will also have to pay a monthly subscription fee. It is yet to be seen if satellite radio will catch on in the United States. I predict that the monthly subscription fees will also come down and be more in line with a traditional reciever.

Secondly, while it is great for some people that the stations are exactly the same everywhere in the country, many people like some variety to their music and will want to hear a different disk jockey playing different sets of songs instead of the same guy day after day. Even though you have hundreds of stations to choose from, chances are they will only be playing certain songs over and over. Despite the setbacks, in an attempt to drum up business for the satellite companies, electronics retailers like Best Buy and Circuit City offer great deals to those in the market to buy digital radio receivers. And these deals will get even "sweeter" as the retailers embrace innovative new markeing tactics.

Someone looking to buy digital radio receivers from XM Satellite Radios store for example will actually have to try to pay full price. At XMs own digital radio receiver store, prices are slashed all over the place. Almost every receiver, including the incredibly popular Delphi SkyFi 2, contains tons of mail in rebate offers. XM is also offering special deals on bundle packages so people can enjoy purchasing the receiver, a car kit and a home audio kit all in one package for less than the manufacturers suggested retail price of just the receiver.

The otherwise very pricy Delphi MyFi portable receiver is slashed even more with XMs store offering the regular $225 US item to customers for only $175 US. These amazing deals are offered in a way to make people forget about the monthly fee associated with satellite radio subscription. For those looking to buy digital radio listening equipment, almost any store you visit will have excellent markdowns on receiver products. The nature of having a montly subscription fee warrants the lower prices on recievers. This is probably the only way in which the retailers are able to sell these recievers.