Wigs are an artificial arrangement of natural, human, animal or synthetic hair that helps hide bald patches and conceal incessant hair loss. Performers, models and actors who need to create a particular look also use wigs. The latter are mostly referred to as costume wigs and tend to be colorful and uniquely designed hairdos. Irrespective of the purpose they are used for, wigs are a popular accessory and at times a necessity. In order to allow potential customers to know their options, numerous manufacturers operate through local stores that stock a wide range of wigs.

Wig stores can be operated by a single manufacturer or could be a retail outlet. In the latter, an independent distributor sells wigs from various manufacturers. These prove to have a wider collection and allow customers to choose accordingly. Manufacturers employ skilled staff that can help customers make a decision. Most wig stores boast of professionals who offer guidance regarding which wig to wear. Apart from this, they may work along with customers to create custom made wigs.

Apart from local stores a number of salons stock wigs. They often put them on display rather than advertise their products. Such wigs are fashionable, highly priced and are meant to enhance the wearers' appearance. Here too, professionals may assist customers buy wigs that look good on them. Such salons can't be termed as traditional wig stores but serve the purpose

Numerous wig stores operate online. Such stores incur minimal overhead expenses, as they are not required to pay for store rentals and staff salaries. For this reason online wig stores are known to offer their products at reasonable rates as compared to their local counterparts. Before finalizing a deal, potential customers may opt to indulge in comparison-shopping. This helps them compare price points, features and company reputation, which enables people to locate a wig store that best meets individual needs.