One of the best ways to get a lot of people to your site buying things is to put so much content on there people basically get lost. For example, I have a website with 120+ hours of audio content, reports and other business and marketing information. I call it the "monkey maze." Because when you go to a local fair or carnival, theres a fun house and theres a little thing you go in and its got all the mirrors facing different ways and you cant figure out which way youre going. My site -- as well as many other wildly successful sites -- is kind of like that. People get in there and they get lost in the site and theyre bouncing around and they see a headline that may attract their attention and they go to it. Then they see another one and go to that and so on. Now, there is a method to this "madness." Because, you see, Ive got these audios positioned in places on the site where I want to lead people to stuff that I want to sell them. The audio content is to set them up for the sales pitch. It gives them a chance to taste the information free, without any obligation. They get to know me, we bond, and eventually they trust me as an authority. At that point, they see a sales letter on my site and it has ten times the impact. The claims, the benefits, the information is readily believed and they are more likely to buy. In other words, first I give, then I receive. Very simple. Very powerful. And you know what? No matter what you sell or who you sell to, you can do the same thing. All it takes is content. Good, useful, powerful content people can use. Put in the time and energy to put the content up (I like to use audio because it's fast and cheap) and people will not come just once -- but over and over again, money in hand and ready to give it to you. |
