Direct opt in email marketing is so powerful that some webmasters have totally ignored all SEO marketing efforts and concentrated all their efforts on email instead with admirable results.

There are actually multi-million dollar online enterprises like Agora Publishing that have relied entirely on direct opt in email marketing to generate loads of traffic and to build up their substantial business.

One of the major attractions of direct opt in email marketing is the fact that the impact and results of your marketing effort are virtually instant. When this benefit is combined with careful perpetual testing, then a webmaster or blog site owner finds themselves with a very powerful tool in their hands. From a cold start one can launch a marketing strategy and test and perfect it for maximum results within a very short space of time.

While another webmaster is patiently waiting to see the impact of their SEO efforts, the one using direct opt in email marketing will already be enjoying the fruits of their efforts and will already be seeing an increase of traffic to their site in leaps and bounds.

And what many webmasters like best is that they no longer have to be at the mercy of the whims and potentially devastating decisions of leading search engines that usually see some sites losing all their search engine generated traffic virtually overnight.

Direct opt in email marketing has the potential to pay big and to pay fast.