FREE whatever the word captures attention.

You have to give to get. Its a simple ploy of business that works, and it works every time its used. If you provide something of value for your consumer, at no cost to them, you will gain their respect, and their business. What can you GIVE to get the traffic you want at your website?

1. Dynamic Content on your Front Page. Impact visitors early in the site by providing dynamic content early on your front page. Once youve attracted their attention and they are on your site, KEEP them with dynamic content that tells them what they want to hear.

2. FREE Merchandise and Information Marketing. Offer to email a FREE newsletter and a FREE document/ebook on sign up. Dont scrimp, give them their moneys worth on the front side and they will be back for more.

3. Offer FREE gifts on purchase of a service or product from your site. Make it worth their effort, and give them something valuable. Not only should your services or products be high quality, but your gifts should prove your quality too. (If you use a gift from another company, consider asking for a referral from the company to your services, or possibly offering a gift certificate with their product.)

4. Sell the product with a guarantee and incredible service. Provide services required to make your product stand out. Installation, updates, hardware or software information, more data to make it better or a solution to any problems that might arise.

Generosity brings undeniable benefit. Give to get something is a principle that works. The value of what you give will bring value back to your business.

Impact your market with the power of generosity!

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com