So you've done the work, you've made your website, you're receiving the traffic... but where is the cash? Sorry but that is just two pieces in the marketing puzzle, you also need to know how to convert that traffic into cash. You will need to learn the secrets of copywriting. Below are seven tips that you can instantly utilize to turn your web traffic into cash. #1 Reveal Your Major Benefit Immediately Make sure you grab them right away with a bold, sizzling headline. You want to grab them by the throat; in a nurturing way. Tell them what they want to know... Why am I reading this? #2 Build Your Opt-In List You will hear it over and over again... Your money is in the list ...and it is true, so build it. Offer a free report, newsletter, course or ebook. Just give something of value away for free and you will have no problem building your list. Utilize squeeze pages. #3 Prove Your Claims What can you do? We live in a world of skepticism. Nobody believes anybody about anything these days without proof, so prove what you say is true and people will buy. Giving away free trial versions or teaser versions of your products is a very effective way for generating the sale. #4 Use Narrow Margins Did you know that most people have a hard time reading anything that is too wide. That is why newspapers and magazine always use columns. #5 Use Quotations Around Your Headlines Studies have shown that 27% more people will read a headline if you put a quotation marks around it. It increases the feeling that something important is being stated. #6 Ask Visitors to Review Your Website Who better to ask for suggestions about your site than your target market. Ask them to be brutally honest and give them a free gift for the review. This free research will prove to be the most valuable. Give the people what they want and they will buy. #7 Stick to One Topic Trying to sell too many things will just confuse your visitors and cause you to lose the sale. Stick with one lead-generating product to get them on your list and then sell additional products to them later. With these seven website traffic conversion techniques at your disposal you are sure to increase your conversions with ease. You don't need massive amounts of traffic to make it online, you just need to know how to convert visitors into customers. |
