Whether you're just starting out with AdSense or whether you've been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

1. AdSense Can Make You A Huge Heap Of Cash

Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle - if you get it right.

2. Junk Sites Get Junk Income

But just because it's possible for a site to make a lot of money with AdSense, it doesn't mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You'll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter

One of the first things that you'll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they've got a reason to do so. You'll need to know those principles.

4. You Can Influence The Ads You Receive!

Here's a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn't unlimited - but it is worth exercising. It's also a little complicated but it's got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That's definitely something you need to know!

5. Your Stats Are Your Best Friend

The stats you get with your AdSense account might look complicated and well, a bit dull... but they're packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they're not telling you and where you can find out more.

There's a lot you need to know to make serious money with AdSense. If you're missing that information, you're just throwing money away.

Joel Comm

Joel is an Internet entrepreneur who has been online for over twenty years. In 1995, he launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. He is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and is now known as Yahoo! Games. Joel has launched dozens of web sites, including the popular bargain-hunting shopping site, DealofDay.com (coupon codes), SafetySurf.com (parental control) and FamilyFirst.com. Joel is the Internet Revenue Expert, speaking and writing on topics that help people make money online. He is the author of several popular books, including the best selling ebook "What Google Never Told You About Making Money with AdSense." Other titles include "Chitika eMiniMalls Secrets", "Kontera AdLinks Secrets", and "How to Build Profitable Websites FAST!".