In part 2 of this series, we focused on ebooks formatted in PDF. We will now continue with HTML compiled ebooks.

Hypertext Markup Language Format (HTML)

Hypertext Markup Language (HTML) formatted ebooks are simply a group of web pages compressed into one .exe file for distribution. HTML ebooks are completely interactive with the Internet and can be as simple or dynamic as you'd like. Your HTML files can contain live links, graphics, forms, JavaScript, embedded video, and more. You can easily create a dynamic presentation utilizing the latest technology.

Ebooks formatted in HTML are basically designed just like website. They can contain an unlimited number of pages that are navigated via hyperlinks. Unlike ebooks formatted in PDF, the design of an HTML ebook is only limited by your imagination.

Depending upon the type of HTML compiler you purchase, HTML formatted ebooks can have customizable fields that will enable your users to customize fields you specify. This technology can enable you to provide your affiliates with an ebook they can use as a sales tool to sell your products and services. Your affiliates can have the ability to customize your ebook with their affiliate ID and earn commissions simply by giving the ebook away.

HTML files can be distributed in the following ways:

- Internet download
- CD-ROM

Advantages:

- Complete control over your ebook's look and feel.

- Completely interactive with the Internet.

- Software very reasonably priced starting at $30.00

- Most compilation software is easy to use.

- A wide variety of ebook compilers to choose from.

Disadvantages:

- Users must have the ability to run "Windows" programs.

- Users must have Internet Explorer 4.0+ installed on their computer.

Compilers:

E-ditor (Recommended)
This is a nice ebook compiler that includes a step by step interface that will guide you through the entire process. Unlike other programs, this compiler comes with five "skins" to enable your ebooks to have a unique look. It also includes a pop-up message box that loads prior to your ebook loading when your ebook is launched. This box can contain system requirements, copyrights or whatever text you'd like.

Cost: $97.00

Ebook Edit Pro (Highly Recommended)
This is a great ebook compiler. Not only is it easy to use, but it also includes a pop-up message box that loads prior to your ebook loading. In addition, you can display your own product icon and select the buttons you would like to be displayed such as, navigational, print and home buttons. It also has an added feature that enables you to include an affiliate ID within every ebook you create and make money for referral sales. As an added bonus for purchasing this great compiler, you will also receive an "eBrand-It" software that will enable you to set up special fields so that your affiliates can customize your ebook. A free demo is available. This is a great compile.

Cost: $87.50

Activ E-book (Recommended)
This program isn't as easy as E-ditor Pro or Ebook Edit Pro, but with the aid of the instructions you can easily create a nice ebook. The great thing about this compiler is that it assigns an ESBN number to each ebook you compile. In addition, this great compiler will also enable you to create a "Rebranding" software. This additional software can be used to enable your users to modify parts of the ebook that you specify without recompiling. It also has a free demo that is fully functional for up to 10 files to be compiled (including graphics). You can create and distribute ebooks with the free demo, but you must register the software if you'd like to sell your ebooks.

Cost: $29.95

As you can see, both ebook formats have a number of advantages and disadvantages and the decision may be a little difficult.

The best ebook format for your project will really depend upon your own preference. However, it is also important to take into consideration the type of ebook you're creating and the number of pages it will contain. For example, if you've written a manuscript with hundreds of pages and have it typed into your word processing program, you won't want to waste your time creating an HTML page for each page of your ebook. Your best option will be to purchase Adobe Acrobat and compile your ebook into the PDF format. HTML compiled ebooks are better for smaller projects such as "how-to", "instructional" or "informational" ebooks.

Another consideration of great importance is your sales plan. If you're planning on marketing your ebook yourself, then it really doesn't matter which format you use. However, if you're planning on selling your ebook on one of the ebook publishing sites, many of them will only accept ebooks in the PDF format.

A good way to cover all of your bases is to simply publish your ebook in both formats. Let your customers decide which format they would prefer.

In part 4 of this series, we will focus on designing an ebook in PDF format.