If you are having trouble writing emails that get a click to the site selling your product -- then here's a way that works like crazy (when done correctly) almost 100% of the time. Look, Im a big fan of teasing. Especially in an email. You have to tease them. You have to be a horrible, terrible, almost obnoxious tease. And you can do this by saying something thats extremely interesting to your market and, at the same time, also painfully incomplete. For example, let's say you're selling a book about making money from home. Dont say: I want to tell you about this great new money-making product were sellingblah blah blah. Instead say: I just learned about this great new way to make money. I could almost kick myself for not having thought of it myself. Its fast, its simple and it costs almost nothing to use it. And Ive revealed all the details about what it is and how it works at See the difference? The key is not to make it obvious youre sending them to a sales pitch. That will usually only nab about 5% of the total potential buyers - the low hanging fruit who want anything and everything on the subject, no matter what it is or what it costs. To get the higher fruit, you should tease them with the promise of more information and make it worth their while to click on your link and go to your site. In other words, put just enough bait on the hook to get them to bite, then let your main sales letter reel them in. |
