Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability. The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with a paid autoresponder service can lead to more effective advertising campaigns. Is anyone reading your newsletter? How many visits are you getting to your websites from your newsletter and autoresponders? Without the tracking capabilities of an autoresponder service, you'll never know. However, with paid autoresponder services, you receive these essential tracking capabilities. You can track all the clicks made from your newsletters and autoresponders. Sometimes, you can even run split tests to see which ads or offers appeal to your subscribers. For example, one half of your list could receive an offer at one price and the other half could receive a different price offer. You can measure the response as an aid in determining your product's price. You could run other split tests in order to make other marketing decisions. So, by paying a modest monthly fee, you can have unlimited, autoresponders working hard at tracking responses for you. Yes, a paid autoresponder service can help increase profits by helping you determine the effectiveness of your communications. |
