Often, when someone is beginning a reciprocal link campaign, they have a lot of trouble getting people to link back to them. This article will show you some common pitfalls that cause people to refuse your link request.

First, check the PR ranking of your home page. This will often, for better or for worse, influence people's decisions on whether or not to give you a reciprocal link. Try to make sure that your PR is as high as possible, and you might even want to delay your campaign until you can get a higher ranking. As this only happens every few months, this might not be a viable short term option.

Second, don't stick your reciprocal links all on one page. You need to spread things out and properly organize them. Who wants a link on a thousand-link page that Google isn't going to index anyway? People want a good, well organized link page. They want their links to show up next to similar links that have the same content. Only put about twenty to twenty five links on a page at max, and put the descriptive text up as well that people suggest.

Third, don't hide the links. Put a link to your "main" links page on your home page, and have a well-organized site map that includes all of your link pages. People want to have their links on a page that will be indexed by Google, and they won't reciprocate if you hide it from the search engines.