Learn how to write a press release and avoid expensive advertising as you grow your business. A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge. Journalists want and need one key thing. NEWS! They'll gladly write about you or your business provided you know what to feed them and do it in the right way. This is a great way to promote your business FREE. How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news. News is central to journalism. What makes news. * Significance - anything which will affect readers' lives. * Drama - accidents, disease outbreaks, armed actions. * Pop - sex, scandal. * Surprise - anything that surprises. * Proximity - anything dramatic which relates to a person or place. * Scale - job boost, 6,000 new jobs. * Money - lottery winner nets $30million * Elite issues - President, Royalty, Film Stars. * Vogue issues - fashionable persons. * Big guys v Little guys - pensioner defeats government. * Death and destruction - tsunami/earthquake. * Negative - as above. * New - if it's new it's news. |
