What types of things can a Transportation Company do to promote goodwill in the communities and cities that they serve? It seems everyone is always complaining about traffic, cost of fuel and pollution from vehicles and therefore is it hard for a transportation company to maintain a strong image and maintain their positive perception. I propose that Transportation companies participate in Neighborhood Mobile Watch Programs, because they seem to be perfectly suited for it. How so you ask? Well consider the business model if you will for a second or two; TRANSPORTATION COMPANIES: Look in the phone book, or grab a book of lists printed by The Business Journal and look at all the transportation companies. They will take the PR and spread it around their Industry and use the public relations to help their businesses. That is fine because you will now have many units on the road with your signs, driving everywhere. It is said in an election that a bumper sticker is worth the same as $200.00 in print media. Imagine what all these signs are worth in free advertising. Plus the drivers of all these vehicles are in constant contact with their dispatcher and if they see anything they will call it in. Remember also that the drivers of these vehicles sit up higher than in regular cars and can see over walls and fences, thus another advantage that the police do not have yet. Why not use their exposure in the community to promote safety and security, while bolstering their companys goodwill? Public Relations 101 needs to think outside the box and consider this in 2006. |
