Test & Measuring your ads. This is probably why most ads fail and why business owners spend so much time and money on new ads. Most business owners run with the ad of the month system. Every month they write a new ad, simply because last months ad didnt sell anything. So instead of sticking with that ad and testing a few different things on it, they write a completely different ad that produces the same resultsthis continues until the advertising budget is gone and theyre out of business. Sound familiar? If you really want to be successful with your advertising campaigns, whether it is an offline or online business, then you be crazy not to learn the art of testing & measuring. Quickly here are 12 critical things you need to test Your Headline
Your sub-headline
Your Product Offer
The Price Point
The Layout
The Ordering Process
Your Sales Letter Copy
Your Call To Action
Your Target Market
Your P.S
Your Testimonials
Your Contact Details Until you test everything you wont know what makes a real difference and what doesnt. The only way to know is to basically test everything! Some things might only improve your sales results by half a percent, but if you start doing large volumes of sales then half a percent can become quite a large number. Just quickly before we finish for today I want to cover the importance of testing your headline. Youll be amazed at how much a good headline can affect your response rate. Its important to try a few and track your response, this is the first chance you get to stop someone in their tracks and get them to read on further. If you cant get the prospect to read further, then nothing else matters anyway. In "The Lazy Way To Advertising Riches" there are 5 blockbuster headlines you can model for your own profit! (Yes, you can actually take these headlines and adapt them for your own use could I possibly make it ANY easier for you!) Remember the key is Test & Measure and keep doing until you have an ad the produces results on autopilot! |
