Do you want to give good customer service and do you want to make sure that the message you send out to your target market and potential customers is a simple message and one they can understand. Many people believe and I believe also that customer service surveys can help you in finding out if your customers are satisfied and if you are actually giving good customer service. But in order to achieve good customer service you first need to make sure that your marketing is sending out the right message. So I suggest that you Survey your marketing first. In other words find out if those who are reading your advertising and your marketing are in fact getting the right message that you are intending to send them. You should attempt to get feedback of your marketing message from your friends, vendors, contractors, employees and your target market customers. You need to find out how people are receiving your message and who is receiving it; this needs to be your target market and target customers. If your target customers and target market are not receiving your message you need to adjust the way that your sending it out and adjust what you are saying it. This may mean changing your market mix, firing your advertising agency and completely reviewing your marketing strategy. Please consider this in 2006. If you do like this article I do not care; I only care about winning in the marketplace and if you are not interested in winning I am not interested in having you read this article. As far as I am concerned there are winners and losers in the marketplace and if you worry loser you will always be a loser and there is nothing I can do for you. Tough talk, indeed, but I just hate losers. If you are a loser, I hate you too; do not contact me. |
